The Color, Design and Purpose of the Reibert-Anthony Studio Logo
Reibert-Anthony Studio Logo
The journey to starting my creative brand/business, Reibert-Anthony LLC, has not been a smooth one. Starting out with doing designs for POD (Print on Demand) websites like Redbubble and Teespring. Realizing how unsustainable and the lack of quality products, caused me to pursue a different focus in my illustrations. I then challenged myself to make illustrations and blog about a different book, every month while keeping a day time job. That blog lasted for four months because it quickly became too time consuming and unproductive.
In the current phase of Reibert-Anthony I am focused on improving my own creative skills and offering value to clients and my community.
Despite all these changes I’ve made, one thing that has been consistent from the beginning is my logo. The different ways I created content was well represented in my logo, it never felt out of place. I was always happy to add my logo design to the bottom right corner of all my final pieces.
Today I want to explain the reasons behind the COLOR, DESIGN and PURPOSE of my logo. By the end I hope to inspire you to become mindful of the logos of the business you are making purchases from and hopefully take some time to learn what it represents.
COLOR
This article from ColorCom explains Why Color Matters. In it they offer the conclusion of research done on the visual experience followed by the sources.
When choosing the color of my logo the section that stood out the most for me was Color Increases Memory .
If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that "living color" does more than appeal to the senses. It also boosts memory for scenes in the natural world.
By hanging an extra "tag" of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too.
Source: The findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognition, published by the American Psychological Association (APA) "The Contributions of Color to Recognition Memory for Natural Scenes," Felix A. Wichmann, Max-Planck Institut für Biologische Kybernetik and Oxford University; Lindsay T. Sharpe, Universität Tübingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut für Biologische Kybernetik and Justus-Liebig-Universität Giessen; Journal of Experimental Psychology – Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002
Keeping in mind that I wanted to create a logo that attracted new customers and also had expressive qualities, I began research on the Brand Archetypes. The article, Brand Archetypes – Ultimate Guide with Examples, helped me decide on the color BLUE because my ultimate goal for the Reibert-Anthony brand is to provide structure for clients to express their creative side efficiently.
DESIGN
My research for my logo design was all done on YouTube. I followed along the instructions on the Linocut Look Illustration from Nobu Design. I was impressed with the flower that I created at the end of the video. Instead of keeping the lines for the interior of the flower and the stem, I decide to use the swatch pattern Jive to make it my design interesting and appealing to look at.
PURPOSE
The purpose for my logo having the shape of a flower is to illustrate the time and effort it takes to have a creative business grow is similar to the process it takes for a flower to flourish from a seed to a blooming flower.
The stem of logo splitting into four parts represents the four virtues of stoic philosophy.
Courage
Temperance
Justice
Wisdom
It is important for me to have potential clients understand my values and to also have method for me to stay accountable in decisions I make in regard to my business. Having my logo split into 4 parts is a solution to this problem.
Another aspect that I wanted to make sure my logo expressed is the need to be inclusive. The empty space in my logo represents the ability to make room for other creatives/entrepreneurs. As I mentioned before, the brand archetype for Reibert-Anthony is Provide Structure and I believe the best way I can offer that is by nurturing the creative side of my community and clients.
Thank you for taking the time to read my progress in creating my logo. If you need help creating a unique logo for your business feel free to send me an email at create@reibert-anthony.com
Peace out,
Reibert-Anthony
